How Dissonance Can Be Reduced Essay - 1748 Words

1. According to Festinger, dissonance is an unpleasant psychological tension that occurs when we... a. freely choose to do something even though there are good reasons not to. b. have two contradictory cognitions in our mind c. are forced to do something that we would prefer not to. d. answers b and c 2. Theoretically, there are four ways dissonance can be reduced. Which of the following is not one? a. eliminate consonant cognitions b. minimize the importance of dissonance cognitions c. magnify the importance of consonant cognitions. d. all of the above are ways dissonance can be reduced 3. In the ________ dissonance research paradigm, participants typically do something that they ordinarily would avoid (e.g., say something that is not true, write a counter intuitive essay) and are provided a good or poor reason for having done so. a. forced compliance b. free choice c. open commitment d. answers a and b 4. Reactance theory assumes... a. people are motivated to be free. b. people are motivated to maintain freedoms they perceive themselves as having. c. the need for freedom is learned. d. all of the above 5. Which of the following should not determine the magnitude of reactance? a. importance of the freedom c. firmness with which the freedom is established b. magnitude of the threat d. all of the above should determine the magnitude of reactance 6. J. Brehm and his co-workers led some subjects to believe they could choose among 4 record albums (choiceShow MoreRelatedConsumer Buying Behavior : Post Purchase Dissonance And Factors Affecting Such A Behavior Essay777 Words   |  4 Pagesbuying behavior - Post Purchase Dissonance and factors affecting such a behavior. Introduction In a highly dynamic environment, marketers in order to increase product’s sales should not only create new customer base but also retain its existing ones. For that to happen, higher customer satisfaction is required which also helps to.increase revenue. When a consumer purchases a product and comes back home, he starts analyzing his decision and leads to post purchase dissonance when his behavior does not matchRead MoreThe Theory of Cognitive Dissonance Essay example877 Words   |  4 Pagescognitive dissonance started as a very simple observation by Leon Festinger that people do not like to deal with inconsistency. This simple observation led to the development of a theory that became very controversial, and it would be this controversy that propelled the theory forward. Many years of research has led to many different ideas of what cognitive dissonance really is and why it actually occurs. Festinger developed the term cognitions while developing his theory on cognitive dissonance. FestingerRead MoreAnalysis Of Post Purchase Dissonance And Factors Affecting It Essay1657 Words   |  7 PagesCONSUMER BEHAVIOR Term Paper On Post Purchase Dissonance Submitted to: Dr Payal Kapoor Date: 12-11-2015 By Ayushi Choudhary 231038 Objective An indepth analysis of Post Purchase Dissonance and factors affecting it. Introduction In a highly dynamic environment, marketers in order to increase product’s sales should not only create new customer base but also retain its existing ones. For that to happen, higher customer satisfaction is required which also helps to increase revenue. When a consumerRead MoreThe Self Standards Model Of Dissonance927 Words   |  4 Pagesmodel of dissonance seeks to bring together a groups of prior explanations for the phenonon of cognitive dissonce. Describe Stone and Cooper’s model of cognitive dissonance and explain how it contrasts with previous models. Present and critically evaluate for and against the self-standards model as an explanttion of dissonance. Disscuss the way in which we could use the self-standards model to explain contrempory Australian attitudes to climate change. The phenomenon of cognitive dissonance is recognisedRead MoreMy Lifes Up And Downs And The Decisions1524 Words   |  7 PagesAs I look back at my life’s up and downs and the decisions I’ve made along the way, thing could have gone for better or worse, hence the motto in the title. I can recall making small decisions on what I should spend my time on, either play with my childhood friend’s after-school or review the homework that I finished in class? Playtime almost won every time. Even though I knew that reviewing some of my homework could only help me, even with the good grades I was already making, the decision was madeRead More Cognitive Dissonance Theory Essay1027 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The theory of Cognitive Dissonance states that when individuals are presented with information that implies we act in a way that contradicts our moral standards, we experience discomfort (Aronson, Wilson, and Akert, 1998, P. 191). This is considered Cognitive Dissonance, A psychological term used to describe mental conflict that occurs when beliefs or assumptions are contradicted by new information; arouses unease or tension; relieved by one of several defensive maneuvers:Read MoreCognitive Dissonance And Its Effect On Behavior1654 Words   |  7 PagesPeople experience cognitive dissonance when they perceive that there is a mismatch between their attitudes and behaviors. Because we are motivated to keep our cognitions consistent, the inconsistency brought about by dissonance becomes a drive that must be reduced. This is done by changing either the attitude or the behavior such that they may accurately align with each other. Eventually, the New Look model to dissonance will shift the causal path to an explanation using avoidance of aversive consequencesRead MoreCognitive Dissonance1475 Words   |  6 PagesCognitive Dissonance Cognitive Dissonance Consistency, the absence of contradictions, has sometimes been called the hallmark of ethics. Ethics is supposed to provide an individual with a guide for moral living, and to do so it must be rational, and to be rational it must be free of contradictions. When consistency and ethics are compromised, this is known as cognitive dissonance. Leon Festinger shared his brilliance with the world when he created the Cognitive Dissonance theoryRead MorePunishment and Self-Persuasion in Adam and Eve Essay1121 Words   |  5 PagesUsing Punishment and Self-Persuasion to Explain Adam and Eve The Book of Genesis tells the story of how God created man and woman. He permitted Adam and Eve to eat from any tree in his garden except the Tree of Knowledge, and they faced death if they did. They were handed out a severe threat; that of death. As we all know, Adam and Eve did eat from the tree of knowledge and were banished from the Garden of Eden. Looking at the situation from a soci al psychology perspective, I will examine why thatRead MoreSelf Perception Theory1700 Words   |  7 Pagesattempt to decide whether individuals induce their attitudes as observers without accessing their internal states, Bem used interpersonal simulations, in which an â€Å"observer-participant† is given a detailed description of one condition of a cognitive dissonance experiment. Subjects listened to a tape of a man enthusiastically describing a tedious peg-turning task. Some subjects were told that the man had been paid $20 for his testimonial and another group was told that he was paid $1. Those in the latter